The House-passed financial regulatory reform bill (The Wall Street Reform and Consumer Protection Act) calls upon the SEC to “…examine and, where appropriate, promulgate rules prohibiting or restricting certain sales practices, conflicts of interest, and compensation schemes for brokers, dealers, and investment advisers that the Commission deems contrary to the public interest and the protection of investors.” While the Senate is still deliberating its version of the bill and enactment of a new law is not yet imminent, it is worth noting that the SEC already has considerable rule-making authority in this regard. For example, SEC Chairman Mary Schapiro recently announced that the Commission will be undertaking a review of 12b-1 fees to determine if they are appropriate.
In my Fiduciary Corner column that appeared in Investment News this week, I expressed the view that 12b-1 fee plans should be eliminated in favor of more straight forward disclosure of fees in a few key categories. These fees are confusing to investors, they create conflicts for advisors and fund company directors, and they complicate the comparison and control of costs across funds. In short, they are “contrary to the public interest and the protection of investors.”
The most compelling reason to keep 12b-1 fees is that they are pervasive and change isn’t easy. Roughly 70% of mutual funds have adopted 12b-1 fee plans and investors pay these funds about estimated $13 billion annually from 12b-1 fees.
Elimination of 12b-1 fee plans won’t automatically save investors billions in costs and wipe-out a comparable amount of annual fund company revenue. The point is, funds should show their costs in a few cost categories (such as investment management, administration, and sales compensation) so investors, and fiduciaries serving investors, can more clearly understand what they are paying for and include meaningful cost analysis in their due diligence. This transparency would almost certainly lead to lower costs over time as a result of competitive pressure.
Not all of the money currently collected through 12b-1 fees stays with the fund companies. In fact, the primary use of the fees is to pay trail commissions to brokers and advisors who distribute the funds. Here again, I am not arguing that compensation for distributors should end; I am arguing that, to be consistent with fiduciary duties and serve the interests of investors, this compensation must become more transparent. Moreover, if compensation is pulled out of the internal expenses of the fund, advisors can avoid having to go through a compensation-leveling exercise to manage the conflict of using funds that pay different trail commissions.
To me, elimination of 12b-1 fees is obviously a good thing in principle (especially in fiduciary principle) but I also recognize that implementing this change will be disruptive to current fund company practices. Post your thoughts on the merits and methods of eliminating 12b-1 fee plans.

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